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by Ross Danson | October 19, 2020


The CBD industry is booming. People have become more focused on their health in recent years, and all the quarantining in the wake of the global pandemic has created a huge increase in online sales, which suits the CBD industry well.

However, for newcomers to the industry, this isn’t necessarily ideal. With industry players doing better than ever, CBD entrepreneurs and startups need to find their niches and take intelligent approaches when going to market. So here are the five most important things that anyone looking to join the CBD industry should do.

1. Consider your marketing approach carefully

The marketing landscape looks very different in 2020 than it did 10 years ago. Nowadays, the best way to expose your product to the market is through the internet. And social media marketing is one of the best ways to use the internet to sell CBD products. Because many people spend so much time on social media, advertising on a social platform is guaranteed to attract attention. Even if only a small percentage of the people that see your ad end up making a purchase, you’ll still have a viable business on your hands.

However, you should be aware that some social media providers don’t permit users to advertise CBD products. For this reason, you may need more than just social media when it comes to CBD advertising.

SEO and content marketing are also great skills to have in your marketing arsenal. By creating engaging content that ranks well on search engines, you’re exposing your business to many potential customers. Best of all, you can execute these strategies cheaply if you take the time to develop some expertise in the area.

2. Keep an eye on the rules and regulations

While CBD has enjoyed much more favorable treatment by governments and courts in the last several years, it’s not legal everywhere. Some places have strict requirements that users must have a medical problem, while others don’t allow CBD's consumption or sale at all.

If you’re operating in an area where the laws are ambiguous, or you’re considering delivering products to different jurisdictions, this is especially relevant. To say the least, having shipments seized by customs authorities or during police raids is not good for business.

As noted above, there are also advertising restrictions on CBD in many areas. As well as social media sites, you may have trouble marketing your products on television, radio, or newspapers in some areas.

3. Get the right suppliers

If you're in the retail end of the CBD business and don't manufacture your products, you need to make sure the products you're selling are of good quality. The best way to do this is by developing a relationship with a reliable supplier.

This can be tricky. It’s difficult to tell whether someone will work well with your business before you actually hire them. You should ask friends or industry contacts about potential suppliers before you enter into agreements with them. The more information you can access about a supplier, the better.

You also need to consider the products you're buying and how well-positioned a given supplier is. When it comes to a product like CBD oil pills, for example, there are a few different things to consider. You need to know that the CBD oil in the pill is of good quality and is safe to ingest.

The CBD market is well-populated at the moment, which means there’s no lack of competition. If your supplier isn’t performing as you’d hoped, don’t hesitate to drop them and look elsewhere.

4. Stock a wide range of products

CBD is one of the most versatile health supplements around. There are countless ways to ingest CBD and many health issues for which it can be an essential treatment.

It is, therefore, essential to have a wide range of CBD products. If you make your business a place where people can buy whatever they need in terms of CBD, you’ll build a strong reputation and quickly broaden your customer base.

CBD oil is perhaps the most common CBD product you’ll come across. However, there’s more than one type of CBD oil. Make sure you’re offering broad-spectrum oil as well as isolates.

Some people prefer to consume CBD in flower form, the same way you’d ingest ordinary cannabis. If you’re stocking CBD buds, make sure you have a few different strains for customers to choose from. Different varieties have different medical benefits, so it’s a good idea to stock up on as many as possible.

CBD-infused foods and beverages, tinctures, topical products, and many other kinds of CBD products are also out there. The more of these you stock, the more highly you’ll be regarded as a CBD vendor.

5. Broadcast the benefits

The main challenge of marketing CBD when it was a new product was convincing people that it was not a harmful drug. Because it comes from cannabis, which was not as accepted years ago as today, some people thought of CBD as risky.

Now, on the other hand, people know all about the benefits of CBD. For example, studies have shown that the compound effectively treats chronic pain, affecting 50 million Americans. CBD can also treat anxiety, insomnia, issues with focus, and many other conditions.

Reminding people of these benefits is perhaps the best way to increase demand for your product.

A final note

The CBD space is evolving all the time, in many different directions. Every day something new is learned about its potential healthcare benefit. Not only that, but countries and states worldwide are all edging toward full legality for CBD.

To survive in an industry as dynamic as this, the most important thing to do is stay up to speed on trends. If you can develop alongside the industry as a whole, you’ll find yourself in a much better position.

Ross is a cannabis enthusiast and loves to share his thoughts about the industry for different blogs. Through his words, Ross is working hard to bring the right information about the mostly-misunderstood CBD industry and CBD-related products.