Salesforce

In 1999, Salesforce made waves in the software industry with their inventive new take on the CRM. Salesforce is a global marketing software company that offers a specialized customer relationship management (CRM) platform, Customer 360—bringing together a company’s marketing, sales, commerce, service, and IT teams to operate as one. The innovative software was the first of its kind, with services being offered through an internet subscription service. Its unique cloud software helps companies create a real connection with customers through its marketing and commerce. 

Over 150,000 companies across every imaginable industry use Salesforce to streamline their customer relations. Carmax, e.l.f., Zillow, and more all work with Salesforce and have seen incredible improvements in their customer relations because of it. With e.l.f., Salesforce helped create a more fluid customer journey by integrating personalized emails, cross-channel advertising, and social listening and engagement into its market practices. It was one of the first companies to embed commerce data into its service platform thanks to Salesforce.