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Axel Springer hy GmbH


At a Glance


“Colleagues, projects, flexibility.”

“Our company culture is awesome. Our colleagues have very diverse backgrounds, many of them founded companies themselves.”

“The best thing is the unique company culture that promotes personal growth on every level.”


“Needs to grow faster.”

“Stressful project phases.”

“We are a young company, there are things and processes that are not yet set up.”

About Axel Springer hy GmbH

The key to understanding hy is to understand its background: as a portfolio firm of Axel Springer, a leading digital media company, hy’s chief capabilities lie in identifying, analyzing and supporting growth opportunities on behalf of clients.

With its head office in Berlin, the firm now employs more than 50 people, with a mission to put its understanding of global tech and the digital ecosystem to work for its roundabout 200 clients. Approximately 60 percent of the consultants have founded companies before or worked in early-stage startups. All senior colleagues worked in operative roles before joining hy as a consultant. The entrepreneurial spirit is very strong.

To date, the firm has completed more than 400 projects in its main consulting topics including strategy, pricing, sales, business building, innovation and thought leadership.

Axel Springer hy GmbH

Straße 65
Berlin 10888

Firm Stats

Co-CEO: Christoph Keese
Co-CEO: Sebastian Herzog
Partner: Dr Sebastian Voigt
2024 Employees (All Locations): 60

Major Office Locations

Berlin, Germany

Major Departments & Practices

Professional Services
Consumer Brands
Artificial Intelligence
Web3 & Metaverse