The key to understanding hy is to understand its background: as a portfolio firm of Axel Springer, a leading digital media company, hy’s chief capabilities lie in identifying, analyzing and supporting growth opportunities on behalf of clients.

With its head office in Berlin, the firm now employs 60 people, with a mission to put its understanding of global tech and the digital ecosystem to work for its roundabout 150 clients. Approximately 60 percent of the consultants have founded companies before or worked in early-stage startups. All senior colleagues worked in operative roles before joining hy as a consultant. The entrepreneurial spirit is very strong.