In the long-term, Strategy& is not well positioned compared to McKinsey and BCG. There is a lack of understanding that we need to digitize our current working model (collaboration with client, within project teams) and how we become more data-driven. There is simple too much manual work regarding data analysis and our analysis are way to driven by personal opinions. Many partners and also Principals work or conduct their projects as they did in the last 10 years ("business as usual; why change a running system").