History
The Great Recession and financial scandals, increasing government regulation, and growing negative perceptions of the private equity (PE) industry by the public have prompted demand for skilled marketing professionals.
One law that supported growth for marketing professionals at private equity firms was the Jumpstart Our Business Startups Act (commonly known as the JOBS Act), which allowed private equity firms to advertise and perform general solicitations, with the ultimate goal of reaching a larger number of investors. Not every PE managing partner was sold on the benefits of the JOBS Act, which President Barack Obama signed into law on April 5, 2012.
Related Professions
- Investment Underwriters
- Private Equity Accountants and Auditors
- Private Equity Business Development Directors
- Private Equity Chief Dealmakers
- Private Equity Compliance Professionals
- Private Equity Financial Managers
- Private Equity Investor Relations Specialists
- Private Equity Lawyers
- Private Equity Research Analysts and Associates
- Private Equity Risk Managers