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The Cambridge Group, LLC


At a Glance


“Colleagues—how we interact with each other and with clients.”

“Firm culture, growth strategy focus, great colleagues, work/life balance.”

“The clients and the strategic relationships that they allow us to build with them.”


“Coaching is not very strong.”

“Like all consulting ... there are times that get very busy. But this is not unique to TCG.

“Smaller firm with narrower scope (growth strategy) and project options than larger firms.”

About The Cambridge Group, LLC

Note: The Cambridge Group was acquired by PA Consulting in November 2022.

If the consultants at The Cambridge Group were your Economics 101 professor, you would not have learned supply and demand, but rather demand and supply. The simple belief that demand should be placed before supply is the principle that differentiates TCG from other consulting firms. Since 1975, the firm has helped clients develop and execute strategies that are driven by a superior understanding of profitable demand. TCG applies its demand-led expertise across global industries including consumer goods, financial services, retail, media, and high technology.

The firm focuses on using demand to help clients identify profitable new growth opportunities, optimize portfolios of products or services, unearth breakthrough innovation, reinvent categories, enhance brand equity, and optimize pricing. Some of the world's most successful brands have benefitted from TCG's recommendations including Allstate, Anheuser Busch, CBS, Facebook, Hershey and Best Buy.   And these clients keep coming back for more as 85% of the firm’s business comes from repeat clients.

Capital ideas

While “demand strategy” may sound straightforward on paper, translating data and insights into a tangible, practical, and actionable strategy to grow a client's business is a rather difficult task. To do so, TCG relies on its proprietary intellectual capital, designed to create a virtuous cycle of iterative learning and growth for its clients. The Demand Landscape, Shopper Landscape, and Palates Maps help identify and quantify emerging and latent demand in the marketplace. The firm also helped to pioneer the Jobs-to-be-Done innovation approach, outlined in a book written by Clay Christensen and a former TCG partner. This approach helps clients unearth latent demand and address consumer problems to solve with breakthrough innovation.

The Cambridge Group, LLC

10 S. Wacker Drive
Suite 3550
Chicago, IL 60606-5058
Phone: (312) 425-3600

Firm Stats

Employer Type: Private
Managing Partner: Jim Eckels
Managing Partner: Chris Fosdick
2023 Employees (All Locations): 50

Major Office Locations

Chicago, IL

Major Departments & Practices

Growth Strategy