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The Cambridge Group


About The Cambridge Group

If the consultants at The Cambridge Group were your Economics 101 professor, you would not have learned supply and demand, but rather demand and supply. The simple belief that demand should be placed before supply is the principle that differentiates TCG from other consulting firms. Since 1975, the firm has helped clients develop and execute strategies that are driven by a superior understanding of profitable demand. TCG applies its demand-led expertise across global industries including consumer goods, financial services, retail, media, and high technology.

The firm focuses on using demand to help clients identify profitable new growth opportunities, optimize portfolios of products or services, unearth breakthrough innovation, reinvent categories, enhance brand equity, and optimize pricing. Some of the world's most successful brands have benefitted from TCG's recommendations including Allstate, Anheuser Busch, CBS, Facebook, Hershey and Best Buy.   And these clients keep coming back for more as 85% of the firm’s business comes from repeat clients.

The firm has consistently been recognized by Forbes as one of America’s Top Management Consulting Firms and as one of the best consulting firms to work for by Ivy Exec.

Capital ideas

While “demand strategy” may sound straightforward on paper, translating data and insights into a tangible, practical, and actionable strategy to grow a client's business is a rather difficult task. To do so, TCG relies on its proprietary intellectual capital, designed to create a virtuous cycle of iterative learning and growth for its clients. The Demand Landscape, Shopper Landscape, and Palates Maps help identify and quantify emerging and latent demand in the marketplace. The firm also helped to pioneer the Jobs-to-be-Done innovation approach, outlined in a book written by Clay Christensen and a former TCG partner. This approach helps clients unearth latent demand and address consumer problems to solve with breakthrough innovation.

In the News

The Cambridge Group welcomes back Gloria Cox (October 1, 2020)

The Cambridge Group today announced that Gloria Cox has rejoined the firm as a Senior Partner.

"We're thrilled that Gloria has chosen to return home to The Cambridge Group.  She is one of the pioneers of Demand Strategy and will have an immediate impact in helping our clients build profitable growth strategies," noted Jim Eckels, Managing Partner.

Gloria adds nearly 30 years of consulting experience to the firm’s leadership team. "Gloria played a central role in building the truly distinctive culture of the firm, so we cannot wait to see the impact she will have as a leader and coach, and in bringing a new perspective to our executive team,” added Managing Partner, Chris Fosdick.

Most recently Gloria was an Executive Vice President at Nielsen. During her prior 20 years at Cambridge she specialized in consumer products and services clients, working with them to develop market-driven growth strategies.

Forbes Magazine once again names TCG one of America’s Best Management Consulting Firms (May 12, 2020)

The Cambridge Group announced that the firm has been ranked among the country’s elite in the 2020 edition of Forbes America’s Best Management Consulting Firms. Only 222 firms from over 770,000 made the list, according to Forbes.

TCG received special recognition in five areas central to its Demand Strategy approach:

  • Strategy
  • Innovation & growth
  • Data analytics & big data
  • Marketing, brand & pricing
  • Consumer goods & retail

“A sharp focus on demand-led strategies has been TCG’s calling card since 1975 so, as a boutique firm, it is a huge honor to be ranked above many larger firms in the focus areas where we compete,” said Jim Eckels, Managing Partner.

Managing Partner Chris Fosdick added, “this really is a testament to our amazing team and their commitment to quality work and client service. We are proud to have moved up even higher in the rankings in several of our focus areas.”

The Cambridge Group welcomes back Senior Partner, Jason Green (June 4, 2019)

The Cambridge Group announced that former TCG CEO Jason Green has rejoined the firm as a Senior Partner.

“As a proven leader and longtime colleague, Jason can plug in immediately to serve our great clients and help chart the next growth horizon for The Cambridge Group,” noted Jim Eckels, Managing Partner.

Jason adds nearly 30 years of consulting experience to the firm’s leadership team. “It’s a special opportunity to have things come full circle like this, bringing back a good friend and partner who instantly enhances our capabilities and culture,” added Managing Partner, Chris Fosdick.

Jason was previously a Partner at TCG for over 20 years, including serving as the firm’s CEO. He has worked with senior management teams across industries and global markets and has written extensively on the topic of growth strategy, including co-authoring the book “Optimizing Growth: Predictive and Profitable Strategies to Understand Demand and Outsmart Your Competitors” (Wiley, 2018).

The Cambridge Group named among Best Consulting Firms to Work For by Ivy Exec (May 28, 2019)

The Cambridge Group today announced that the firm has been recognized by Ivy Exec as one of the Best Consulting Firms to Work For.

Overall, TCG was ranked 6th among Boutique Consulting Firms.  Further, TCG received “Top 10” rankings among consulting firms of all sizes in four categories:

  • Culture (#5 ranking)
  • Prestige (#6 ranking)
  • Leadership (#6 ranking)
  • Work Quality (#7 ranking)

Managing Partner, Jim Eckels said, “The ‘Each of Us and All of Us’ culture has been an important part of The Cambridge Group since 1975.  We are excited to see our firm culture recognized in this way.”

Chris Fosdick, Managing Partner, added, “While the ranking is great, we’re even more excited about what our people had to say about being part of the TCG family.”

The rankings are the result of a robust study reflecting the employment landscape in 2019 conducted by Ivy Exec.  Ivy Exec also published employee reviews and information about the leadership, company size, and mission statements from each firm.

Forbes Magazine names The Cambridge Group to America’s Best Management Consulting firms (April 16, 2019)

The Cambridge Group announced that the firm has been named to Forbes magazine’s list of America’s Best Management Consulting Firms. According to Forbes, only 216 firms made the list out of 708,000 firms

TCG received recognition in five areas:

  • Consumer Goods & Retail (Top 12 ranking)
  • Innovation & Growth (Top 12 ranking)
  • Marketing, Brand and Pricing (Top 12 ranking)
  • Data Analytics & Big Data
  • Strategy

“Being recognized in this way by our clients and our peers is a great achievement and is a testament to the amazing work that our teams do in partnership with our clients to drive their business results,” said Chris Fosdick, Managing Partner

Managing Partner Jim Eckels noted, “we’re particularly proud to be named one of the top 12 consultants in several of our focus sectors, delivering a similar level of industry impact as a set of firms that are literally hundreds of times our size.”

Management team acquires The Cambridge Group (March 7, 2019)

The Cambridge Group (TCG) announced today that the TCG management team, led by Managing Partners Jim Eckels and Chris Fosdick, has acquired the firm from the Nielsen Company.  The firm will do business as The Cambridge Group, LLC, an independent company.

Cambridge will continue to maintain a close working relationship with Nielsen as a Nielsen Connected Partner.

“We’re excited to start this new chapter of The Cambridge Group. We believe our razor sharp focus on growth has never been more relevant than it is today. As companies begin to see the limitations of cost cutting alone, growth is at the top of everyone’s agenda,” said Jim Eckels, Managing Partner.

Managing Partner Chris Fosdick added, “we look forward to accelerating our investment in intellectual capital and capabilities. Our growth strategy frameworks, coupled with Nielsen data and analytics, provide a powerful combination for our clients.”

The Cambridge Group

10 S. Wacker Drive
Suite 3550
Chicago, IL 60606-5058
Phone: (312) 425-3600

Firm Stats

Employer Type: Private
Managing Partner: Jim Eckels
Managing Partner: Chris Fosdick
2020 Employees (All Locations): 60

Major Office Locations

Chicago, IL

Major Departments & Practices

Growth Strategy