Skip to Main Content
The Cambridge Group, LLC logo

The Cambridge Group, LLC


At a Glance


“Challenge, type of work/clients, and by far the people/culture.”

“Fantastic culture, competitive pay, and work/life balance.”

“The work itself is interesting/exciting so work doesn't feel like ‘work.’ The people are cool and funny and more relaxed, but also very witty intellectuals that make the days go by quickly. Also the work-life balance allows you to have a life outside of the office.”


“It's still consulting so carries volatility and some heavy work periods.”

“Lack of international opportunities or travel.”

“Potentially limited exit opportunities, easiest to move into CPG, corporate strategy, insights/marketing.”

About The Cambridge Group, LLC

If the consultants at The Cambridge Group were your Economics 101 professor, you would not have learned supply and demand, but rather demand and supply. The simple belief that demand should be placed before supply is the principle that differentiates TCG from other consulting firms. Since 1975, the firm has helped clients develop and execute strategies that are driven by a superior understanding of profitable demand. TCG applies its demand-led expertise across global industries including consumer goods, financial services, retail, media, and high technology.

The firm focuses on using demand to help clients identify profitable new growth opportunities, optimize portfolios of products or services, unearth breakthrough innovation, reinvent categories, enhance brand equity, and optimize pricing. Some of the world's most successful brands have benefitted from TCG's recommendations including Allstate, Anheuser Busch, CBS, Facebook, Hershey and Best Buy.   And these clients keep coming back for more as 85% of the firm’s business comes from repeat clients.

The firm has consistently been recognized by Forbes as one of America’s Top Management Consulting Firms and as one of the best consulting firms to work for by Ivy Exec.

Capital ideas

While “demand strategy” may sound straightforward on paper, translating data and insights into a tangible, practical, and actionable strategy to grow a client's business is a rather difficult task. To do so, TCG relies on its proprietary intellectual capital, designed to create a virtuous cycle of iterative learning and growth for its clients. The Demand Landscape, Shopper Landscape, and Palates Maps help identify and quantify emerging and latent demand in the marketplace. The firm also helped to pioneer the Jobs-to-be-Done innovation approach, outlined in a book written by Clay Christensen and a former TCG partner. This approach helps clients unearth latent demand and address consumer problems to solve with breakthrough innovation.

The Cambridge Group, LLC

10 S. Wacker Drive
Suite 3550
Chicago, IL 60606-5058
Phone: (312) 425-3600

Firm Stats

Employer Type: Private
Managing Partner: Jim Eckels
Managing Partner: Chris Fosdick
2023 Employees (All Locations): 50

Major Office Locations

Chicago, IL

Major Departments & Practices

Growth Strategy