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The largest group of people working in this field are the animators, who use either computer platforms or low-technology methods such as drawing cels or photographing stop-motion frames. The Bureau of Labor Statistics estimates that 71,600 multimedia artists and animators were employed in the United States in 2018. About 59 percent of these workers are self-employed, a very high number. The motion picture and video industry employs approximately 8,600; another 4,000 work in computer systems design; 3,700 work for software publishers; and about 2,400 work for firms that do advertising, public relations, and related services. California is the state with the largest number of wage-earning animators, followed by Texas and New York.

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