Film

The film industry is greatly ruled by trends. Though filmmakers and industry executives attempt to carefully analyze the success and failures of films, it is nearly impossible to predict which films will capture the public's imagination and attract them to the theaters. So many different elements play parts in a film's success. How a film is promoted and distributed, the other films out at the time, and societal attitudes toward the subject matter are just a few of the factors that determine success. Studios are constantly on the lookout for the next big picture but are also anxious to play it safe and follow the formulas of reliable film product. Some industry experts fear that in the future studio executives will rely even more on focus groups and other audience screenings when releasing a picture, thereby limiting the original and creative efforts of the filmmakers.