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Industry Outlook

As the 2020s began, more companies required the services of marketing consultants for help in developing marketing strategies, forecasting sales, and developing and pricing new products. In 2021, there were nearly 232,482 marketing consultant businesses in the United States, as reported by the research group IBISWorld. Steady growth is expected in the marketing consultant industry through 2025, following five years of growth at an annual rate of 4 percent. As the industry matures, growth will be somewhat slower compared to recent years. However, excellent opportunities will still exist, especially for consultants with a specialized focus.

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