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Social Media Influencers

Overview

Social media influencers are frequent users of social media who have established credibility in a certain industry (information technology, fashion, restaurants) or in an area of expertise (music, modeling, travel, makeup, gardening, professional athletics, etc.). They work to establish relationships with companies in which they promote the businesses’ products or services in exchange for gifts or money. Influencers range from the average person who has an interesting creative presentation and expertise in a certain field to celebrity influencers such as Selena Gomez, Kylie Jenner, or Cristiano Ronaldo.   

Salary Range

Below $25,000 to $100,000+

Minimum Education Level

High School Diploma

Certification/License

Recommended

Outlook

About as Fast as the Average
Personality Traits

Creative

Enterprising

Social

Career Ladder
Influencer, or Social Media Strategist, or Social Media Manager, or Marketing Consultant

Microinfluencer

Nanoinfluencer

Related Professions