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Directors of Corporate Sponsorship


Most large corporations have an individual or department that is responsible for reviewing and determining the company’s role in corporate sponsorship. The purpose may be charitable, but it will more likely be an avenue for advertising, branding, and promoting good will. The director of corporate sponsorship receives, evaluates, and recommends (to other members of the corporate team) requests for sponsorship funds from the corporation, and implements sponsorship projects. Such projects may be as significant as multi-million dollar stadium naming rights deals or as small as providing t-shirts for a youth run. The individual ensures that the company’s business and marketing goals are met, while also upholding its values and standards.

Similar opportunities for employment exist as director of corporate sponsorship for charitable and nonprofit organizations. But at a nonprofit organization, the director applies for, promotes, and manages corporate sponsorships and partnerships—which are major means of funding and financial support for the organization—rather than decide how money will be allocated to applicants or how it will be used to promote the company's brand or goals.

Directors of corporate sponsorship may also be called corporate sponsorship directors, sponsorship directors, corporate sponsorship managers, directors of sponsorship and corporate relations, directors of corporate development, corporate giving managers, directors of fund-raising and sponsorship, or directors of development.

Salary Range

$50,000 to $100,000+

Minimum Education Level

Bachelor's Degree




Faster than the Average
Personality Traits




Career Ladder
Corporate Executive

Director of Corporate Sponsorship

Project Manager

Fund Raiser or Corporate Sponsor Team Member

Related Professions