Directors of Corporate Sponsorship

The director of corporate sponsorships (DCS) works with other members of the management team, including those responsible for advertising, branding, marketing, and finance to develop sponsorship opportunities that enhance the company's brand and presence in the market.

Depending on the company's size and its commitment to developing and maintaining sponsorships, the director may be solely responsible for sponsorship programs or manage a team of employees that works on various aspects of sponsorship. The director generally creates a framework for company sponsorships, setting guidelines for requested sponsorships and proposals. He or she reviews and evaluates those requests to determine how and if lending the corporate name or making a financial investment will offer the company marketing opportunities or otherwise benefit the company.

The DCS in nonprofit organizations participates in a similar process but from a different perspective. This director seeks out and requests appropriate corporate sponsorships to obtain necessary funding for their organization, event, cause, etc.

He or she must make such request in a manner that shows the benefit of the partnership between the corporation and the nonprofit organization. Once a corporate sponsorship is granted, directors of corporate sponsorship for the sponsoring company and the recipient organization will both assist in the development and implementation of the sponsored event or facility.