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Directors of Corporate Sponsorship

Tips for Entry

Practice the old adage “it’s not what you know but who you know.”Successfully securing and implementing sponsorships requires the “right” contacts. Work hard to build your network to improve your chances of success in the field.

Follow your conscience when searching for a potential employer. Pursuing positions at nonprofit agencies with missions and purposes that you believe in and support will make your job and your life more fulfilling.

Learn how to think outside the box. Developing corporate sponsorships requires new and creative ideas.

Join associations for fundraising and marketing professionals; many offer continuing education opportunities and job postings.

Review industry journals that focus on specialized markets such as sports teams, auto makers, or beverage producers. This will keep you up-to-date about corporate spending and sponsorship trends.

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