Directors of Corporate Sponsorship

To explore the world of sponsorship, and the role of sponsors in advertising, branding, and fundraising, look at effective sponsorships. Watch and listen to media campaigns on television and radio, examine print advertising, and review brochures, programs, and giveaways. When guests attend a lecture, exhibit, or event, the sponsorship may be evident right in the name of the activity, such as “Smithfield Grocery’s 3^rd Annual Run for Children’s Health." The pre-event promotion materials list sponsors, and the event program usually highlights major and minor sponsors and benefactors.

In order to investigate the field of corporate sponsorship and the differing role that one may undertake as a director or manager, participate in fundraising activities for a chosen organization. You may begin as a volunteer with a charitable organization on established sponsored events, and then take a role in the planning, organization, promotion, and funding of that event. Smaller community-based charities with low budgets may welcome volunteers who bring ideas to the table, and provide hands-on development of activities or events to showcase the charity and its cause. This allow for individuals to gain experience going out in the field to recruit sponsorships or funding from local businesses or other organizations.