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Directors of Corporate Sponsorship

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To explore the world of sponsorship, and the role of sponsors in advertising, branding, and fundraising, look at effective sponsorships. Watch and listen to media campaigns on television and radio, examine print advertising, and review brochures, programs, and giveaways. When guests attend a lecture, exhibit, or event, the sponsorship may be evident right in the name of the activity, such as “Smithfield Grocery’s 3rd Annual Run for Children’s Health." The pre-event promotion materials list sponsors, and the event program usually highlights major and minor sponsors and benefactors.  

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