Social Media Influencers

There will continue to be opportunities for social media influencers during the next decade. Seventy-two percent of major brands report that they are dedicating a sizable portion of their marketing budgets to working with influencers, according to Traackr, an influence management platform. Current hot areas include beauty and fitness, but trends change constantly. Influencers who stay up-to-date on the latest trends; who are very creative; who have excellent sales skills; and who have a long track record of working with well-known brands will have the best job prospects.

Many people want to become social media influencers. In fact, 54 percent of Gen Z and Millennial Americans surveyed by Morning Consult want to become influencers. It’s important to provide a reality check to aspiring influencers. The reality is that most people are unable to make a steady living in the field. Many must work regular jobs while fitting in influencing work when they have the time. Despite the difficulties of breaking into this field, many influencers enjoy the experience—whether they are earning a few thousand dollars a year or making a good living in this challenging field.