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Social Media Influencers

Outlook

There will continue to be opportunities for social media influencers during the next decade. Seventy-two percent of major brands report that they are dedicating a sizable portion of their marketing budgets to working with influencers, according to Traackr, an influence management platform. Current hot areas include beauty and fitness, but trends change constantly. Influencers who stay up-to-date on the latest trends; who are very creative; who have excellent sales skills; and who have a long track record of working with well-known brands will have the best job prospects.

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