Salary Range
$25,000 to $100,000+Overview
Companies rely on search engine optimization (SEO) specialists to help ensure that their Web sites rank high in search results. Search engine optimization specialists identify and implement search engine keywords, tags, social media profiles, or site maps, as well as use HTML coding to improve the company’s ranking. They work with Internet consultants, content writers, developers, and designers to improve the ranking of their company’s site or sites. SEO specialists are also known as search engine marketers and search marketing analysts.
Minimum Education Level
Bachelor's DegreeCertification/License
RecommendedOutlook
Faster than the AveragePersonality Traits
Curious
Hands On
Technical
Career Ladder
Search Engine Optimization Manager/Executive or Search Marketing Consulting Firm Owner
Search Engine Optimization Specialist
Search Marketing Intern or Entry-Level Worker
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