Search Engine Optimization Specialists

Employers

SEO specialists are employed by advertising and marketing firms that offer search marketing services to companies and other organizations that want to reach more customers on the Internet. They are also directly employed by companies that have in-house search optimization workers or departments.

The position of search engine optimization specialist is not typically an entry-level job. Applicants need at least two years of experience before becoming eligible for jobs in the field. Those breaking into the search marketing field often work first as interns or assistants to SEO specialists.

Starting Out

The Web sites of professional associations are a great place to start when searching for jobs. The American Marketing Association, for example, offers job listings on its Web site, https://jobs.ama.org. You can also learn about job opportunities by using the resources of your college's career services center, attending job fairs, and participating in networking events.