High School
Useful high school classes include English, speech, computer science, advertising, marketing, psychology, statistics, and foreign languages.
Postsecondary Education
There is no standard educational path for SEO specialists. Some companies only require a high school diploma and on-the-job experience. Others require a bachelor’s degree. Typical degrees include marketing, marketing research, Internet marketing, advertising, computer science, information management, new media, journalism, or the liberal arts. Some colleges offer classes in search engine marketing. Contact colleges in your area to see what educational opportunities are available. Aspiring SEO specialists should also complete at least one internship as part of their college education.
Certification
Some colleges and universities offer certificate programs, specializations, and digital badges in digital marketing, social media-related fields, and digital analytics. For example, the University of Washington offers a specialization and a certificate in search engine optimization. Students will learn about the following topics: SEO best practices, SEO strategy, Google Analytics, search intent and keyword research, SEO performance tracking, Web site optimization, SEO automation, SEO software, SEO copywriting, Web site metrics, and artificial intelligence and SEO. Visit https://www.pce.uw.edu/specializations/search-engine-optimization-seo for more information. Contact schools in your area for information about available programs.
Other Education or Training
Professional associations offer training opportunities for SEO specialists. Organizations that offer continuing education classes, webinars, workshops, and videos include the American Marketing Association, Interactive Advertising Bureau, and the Association of National Advertisers.
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