High School
Useful high school classes include English, speech, computer science, advertising, marketing, psychology, statistics, and foreign languages.
Postsecondary Education
There is no standard educational path for SEO specialists. Some companies only require a high school diploma and on-the-job experience. Others require a bachelor’s degree. Typical degrees include marketing, marketing research, Internet marketing, advertising, computer science, information management, new media, journalism, or the liberal arts. Some colleges offer classes in search engine marketing. Contact colleges in your area to see what educational opportunities are available. Aspiring SEO specialists should also complete at least one internship as part of their college education.
Other Education or Training
Professional associations offer training opportunities for SEO specialists. For example, once a year, the Digital Analytics Association offers its live, interactive, Essentials Series, a discussion-based education program consisting of online courses like "Fundamentals of Digital Analytics." Other organizations that offer continuing education classes, webinars, workshops, and videos include the American Marketing Association, Interactive Advertising Bureau, and the Association of National Advertisers.
- Advertising Account Executives
- Advertising Managers
- Advertising Workers
- Animators
- App Services Workers
- Art Directors
- Back-End Developers
- Bloggers
- Brand Ambassadors
- Business Managers
- Cartoonists
- Chief Information Officers
- Chief Information Security Officers
- Columnists
- Computer and Video Game Designers
- Computer Network Administrators
- Computer Programmers
- Computer Support Service Owners
- Computer Support Specialists
- Computer Systems Programmer/Analysts
- Computer Trainers
- Content Management Specialists
- Copywriters
- Cybersecurity Architects
- Data Processing Technicians
- Database Specialists
- Demographers
- Desktop Publishing Specialists
- Digital Advertising Workers
- Digital Designers
- Digital Marketing Workers
- Editorial Assistants
- Editorial Research Assistants
- Editors
- ETL Developers
- Fashion Photographers
- Fiber Optics Technicians
- Food Photographers
- Full Stack Developers/Engineers
- Graphic Designers
- Graphics Programmers
- Growth Hackers
- Help Desk Representatives
- Illustrators
- Information Assurance Analysts
- Information Brokers
- Information Security Analysts
- Information Technology Infrastructure Engineers
- Information Technology Security Consultants
- Internet Consultants
- Internet Content Curators
- Internet Developers
- Internet Executives
- Internet Marketing and Advertising Consultants
- Internet of Things Developers
- Internet Quality Assurance Specialists
- Internet Security Specialists
- Internet Store Managers and Entrepreneurs
- Internet Transaction Specialists
- JavaScript Developers
- Live Streamers
- Magazine Editors
- Market Research Analysts
- Marketing Consultants
- Marketing Managers
- Media Planners and Buyers
- Media Relations Specialists
- Mobile Software Developers
- Newspaper Editors
- Online Gambling Specialists
- Online Journalists
- Online Producers
- Online Reputation Managers
- Personal Privacy Advisors
- Podcasters
- Professional Hackers
- Public Opinion Researchers
- Social Media Influencers
- Social Media Workers
- Software Application Developers
- Software Designers
- Software Engineers
- Software Quality Assurance Testers
- Songwriters
- Statisticians
- Technical Support Specialists
- Technical Writers and Editors
- Technology Ethicists
- Telemarketers
- User Experience Designers
- Video Game Art Directors
- Video Game Producers
- Visual Interaction Designers
- Webmasters
- Wireless Service Technicians
- Writers