Salary Range
Below $25,000 to $100,000+Overview
Marketing research analysts collect, analyze, and interpret data in order to determine potential demand for a product or service. By examining the buying habits, wants, needs, and preferences of consumers, research analysts are able to recommend ways to improve products, increase sales, and expand customer bases. There are approximately 681,900 marketing research analysts employed in the United States.
Minimum Education Level
Bachelor's DegreeCertification/License
RecommendedOutlook
Much Faster than the AveragePersonality Traits
Problem-Solving
Realistic
Social
Career Ladder
Market Research Executive
Manager of a Branch Office for a Large Private Research Firm
Assistant Manager
Marketing Research Analyst
Junior Analyst or Research Assistant
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