Market Research Analysts

You can find many opportunities in high school to learn more about the necessary skills for the field of market research. For example, you could conduct market research in preparation for a school dance. You could ask fellow students for their opinions on what type of music and refreshments they would like at the dance, or what time the dance should start and end. You can also conduct research as a member of student government, in school fund-raising activities, and in any other activity where you need to gather information to come to a decision.

Another way to explore the market research field is through part-time employment as a survey interviewer at a local marketing research firm. Gathering field data for consumer surveys offers valuable experience through actual contact with both the public and market research supervisors. In addition, many companies seek a variety of other employees to code, tabulate, and edit surveys; monitor telephone interviews; and validate the information entered on written questionnaires. Search for job listings on the Web or apply directly to research organizations.