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Market Research Analysts

Employment Prospects


Approximately 681,900 marketing research analysts are employed in the United States. Large corporations, industrial firms, advertising agencies, data collection businesses, and private research organizations that handle local surveys for companies on a contract basis employ marketing research analysts. While many marketing research organizations offer a broad range of services, some firms subcontract parts of an overall project out to specialized companies. For example, one research firm may concentrate on product interviews, while another might focus on measuring the effectiveness of product advertising. Similarly, some marketing analysts specialize in one industry or area. For example, agricultural marketing specialists prepare sales forecasts for food businesses, which use the information in their advertising and sales programs.

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