Market Research Analysts

The U.S. Department of Labor (DOL) predicts that employment for marketing research analysts will grow by 8 percent, faster than the average for all careers, through 2033. Increasing competition among producers of consumer goods and services and industrial products, combined with a growing awareness of the value of marketing research data, will contribute to opportunities in the field. The ongoing focus on collecting and analyzing "big data" (for example, social media comments and online product reviews) will also create demand for market research analysts. The increasing globalization of business will also create openings for analysts to study foreign markets and competition. Opportunities will be best for those with graduate degrees who seek employment in marketing research firms, consulting firms, companies that design computer systems and software, financial services organizations, health care institutions, advertising firms, manufacturing firms that produce consumer goods, and insurance companies.

Other organizations such as research firms, social and civic organizations, colleges and universities, and government agencies will also increasingly use market research to ensure that program resources are being used effectively.

While many new graduates are attracted to the field, creating a competitive situation, the best jobs and the highest pay will go to those individuals who hold a master's degree or doctorate in marketing, market research, statistics, economics, or business administration. Market research analysts who have a strong background in statistical and data analysis work will also have the advantage in the job market.