Earnings
Beginning salaries in market research depend on the qualifications of the employee, the nature of the position, and the size of the firm. Interviewers, coders, tabulators, editors, and a variety of other employees usually are paid minimum wage ($10 an hour, or $20,800 annually). In January 2025, Salary.com reported the average annual salary for market research analysts was $66,822. The U.S. Department of Labor reports that in May 2023, median annual earnings of market research analysts were $74,680. Salaries ranged from less than $40,040 to more than $137,040. Experienced analysts working in supervisory positions at large firms can earn even higher earnings. Market research directors earn up to $200,000.
Marketing research workers receive typical fringe benefit packages, including health and life insurance, pension plans, and paid vacation and sick leave.
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