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Market Research Analysts

Advancement Prospects

Most marketing research professionals begin as junior analysts or research assistants. In these positions, they help in preparing questionnaires and related materials, training survey interviewers, and tabulating and coding survey results. After gaining sufficient experience in these and other aspects of research project development, employees are often assigned their own research projects, which usually involve supervisory and planning responsibilities. A typical promotion path for those climbing the company ladder might be from assistant researcher to marketing research analyst to assistant manager and then to manager of a branch office for a large private research firm. From there, some professionals become market research executives or research directors for industrial or business firms.

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