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Content Management Specialists


A content management system is a type of collaborative software that’s used to create, manage, and publish content (Web sites, webshops, etc.) on the web and other digital applications (such as Intranets). Content (articles, blog posts, sales copy, and other author resources; data; photographs; and video) is stored in a database and can be accessed by writers, editors, developers, and others. Examples of content management systems include WordPress, Joomla, Drupal, Squarespace, Wix, Umbraco, and Ghost. Content management specialists (CMSs) manage the daily operation of content management systems and use search engine optimization and marketing techniques to optimize existing and new information that is published from the system. They also may be known as content specialists.

Salary Range

$25,000 to $100,000+

Minimum Education Level

Bachelor's Degree




Faster than the Average
Personality Traits




Career Ladder
Consultant or Professor

Chief Information Officer

Department Manager

Experienced Content Management Specialist

Entry-Level Content Management Specialist

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