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Search Engine Optimization Specialists

Experience, Skills, and Personality Traits

Aspiring SEO specialists should participate in at least one internship during college with a company that uses search engine marketing. Additionally, many companies require applicants to have at least two years’ experience in creating, managing, and optimizing search engine marketing campaigns

Successful SEO specialists have a comprehensive understanding of interactive marketing and online media, strong oral and written communication skills, and analytical personalities. They are able to work well independently, as well as in teams, when necessary. Other important traits include organizational skills, the ability to multitask and meet deadlines, and a willingness to continue to learn throughout one’s career.

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