Certification, Licensing, and Special Requirements
Certification or Licensing
Some VC marketing specialists complete certification programs that are offered by professional associations. For example, the American Marketing Association offers the PCM Digital Marketing and Certified Digital Marketing Professional credentials in partnership with the Digital Marketing Institute. The online program provides "cutting-edge digital marketing and soft skills" including "GA4, Social Media Marketing, PPC, how to use AI, and much more." Visit https://www.ama.org/certifications/digital-marketing-certification to learn more.
Certification credentials are also provided by the Internet Marketing Association and Insights Association.
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