Employment for market research analysts and marketing specialists is expected to be good through 2033, according to the U.S. Department of Labor. Market research analysts will have 8 percent job growth, faster than the average, in that time frame, due to the increased use of data and market research across many industries. Marketing managers also will have 8 percent employment growth through 2033. Those with a master's degree who are well versed in digital media and social media will have the best job prospects.
During the mid-2020s, venture capitalists had money to spend but were taking a cautious approach. "In 2024, U.S. firms raised $76.8 billion across 538 funds," the National Venture Capital Association reported in March of 2025. "Despite the substantial dry powder available, with $307.8 billion in capital ready to be deployed, investors have been holding off due to market uncertainty, geopolitical instability, and valuation concerns."
In recent years, major VC firms such as Draper Fisher Jurvetson; Kleiner Perkins; and True Ventures have added dedicated marketing and public relations to their staffs. Venture capital firms are also touting their in-house marketing, public relations, and communications experience as a means to convince hot start-ups to accept their funding.
The Jumpstart Our Business Startups Act (commonly known as the JOBS Act), enacted in 2012 to allow VC firms to advertise and perform general solicitations, has also been helping to increase marketing efforts at some firms.