ProcDNA

ProcDNA is a consulting firm specializing in commercial analytics and technology, primarily serving the life sciences sector. The firm is known for its expertise in various areas, including commercial effectiveness, promotion optimization, forecasting, market assessment, sales size and structure, segmentation, patient journey, trigger programs, and marketing mix. Additionally, ProcDNA offers patient analytics focusing on compliance, persistency, and tracking utilization of co-pay cards, among other services. The firm’s managed markets solutions cover a range of analytics from script abandonment to co-pay optimization and formulary impact​​.

In the technology domain, ProcDNA offers services such as commercial data warehousing, master data management, data stewardship, CRM, business intelligence (BI) reporting, and custom commercial software implementations. The firm also provides an out-of-the-box commercial analytics and reporting solution named Auxo™, which features field and HQ reporting, self-serve analytics platforms, and advanced data quality management modules​​​​.