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At a Glance


“Amazing people and culture; constant evolution and growth as an individual and as a firm.”

“High performance but highly supportive environment.”

“My colleagues and our True North ability to say it like it is.”


“Client expectations are very high, and we need to keep raising the bar.”

“Lifestyle is challenging.”

“We solve hard problems - cruising is not an option.”

The Buzz

“Premier strategy consulting firm. Great people.”

“One of the best.”


About Bain & Company Asia

Bain & Company is a global consultancy that helps the world’s most ambitious change-makers define the future.  Across 63 offices in 38 countries, the firm works alongside clients as one team with a shared ambition to achieve extraordinary results, outperform the competition, and redefine industries. Bain & Company complements its tailored, integrated expertise with a vibrant ecosystem of digital innovators to deliver better, faster, and more enduring outcomes. Its 10-year commitment to invest more than $1 billion in pro bono services brings its talent, expertise, and insight to organizations tackling today’s urgent challenges in education, racial equity, social justice, economic development, and the environment. Since the founding of Bain & Company in 1973, it has measured its success by the success of its clients, and proudly maintains the highest level of client advocacy in the industry. While the firm’s client list is closely guarded, Bain is known to have worked with such prestigious names as De Beers, Dell, Ford, Charles Schwab, Starbucks, Del Monte, KIPP, and Bill & Melinda Gates Foundation.

Measurable results

Bain touts a practical approach to client engagements and backs those claims up by measuring the results. According to the firm (and attested to by calculations from PricewaterhouseCoopers), its clients' stock prices outperform the market by four to one. Bain's sales and marketing cases deliver on average more than 25 percent revenue growth. Bain-supported merger integrations on average generate 20 percent higher excess shareholder returns Furthermore, 85 percent of Bain's performance improvement work produces yields worth more than ten times the fees charged for the work.

Bain’s distinctive Results Delivery® foundation is embedded into every Bain engagement. This approach focuses on predicting, measuring and managing risk associated with a change from day one which helps clients realize results more consistently and predictably than their competitors.

Further evidence of the firm's confidence in its ability to produce results can be found in the practice of "tied economics"—something that Bain pioneered. To ensure alignment between a client's goals and the firm's work, Bain often takes equity in lieu of fees, which means that Bain is only successful when its clients are successful.

An entrepreneurial spirit

Bain has fostered its entrepreneurial culture since its founding when a handful of consultants left one of its competitors to build a new firm founded on the innovative principle of "results, not reports." At the time, Bain's approach was unique in the market—no other major players were attempting to differentiate in that way. That culture, and the transferable skills Bain consultants develop, is clearly a great benefit for those interested in pursuing their own businesses–in fact, many Bain alumni go on to be successful entrepreneurs.

Private equity leader

Bain was the first consultancy to work with private equity firms and has worked on half of the largest buyout deals in the last decade. The firm's practice provides fund strategy, sector screening, and deal generation, due diligence, portfolio company performance improvement, and exit planning for clients. Having carved a niche for itself in this area, the firm claims that its private equity practice is over three times larger than that of the next-largest consulting firm serving private equity funds.

Transformative social impact

Bain partners with organizations that have pioneered and scaled models of change that demonstrably work, but which often lack access to the type of strategic consulting the firm can provide to help them reach full potential. Therefore Bain’s 10-year commitment to invest $1.1 billion in pro bono consulting work is so important. Bain’s social impact work focuses on four key areas:

 Education: Improve the futures of underserved children

 Economic Development: Foster inclusive economic growth by leveraging markets and enterprise models

 Environment: Accelerate market-oriented solutions to environmental sustainability

 Racial Equity and Social Justice: Address structural racism and other systems of oppression

Bain works with environmental nonprofits to strengthen their conservation efforts, and with corporate clients to integrate sustainability goals and approaches into the core of companies’ strategies. The firm is proud to lead the industry on environmentally responsible practices as a Certified 100% CarbonNeutral Company® since 2012.  In 2020, Bain signed the Business Ambition for 1.5°C, committing to achieve net carbon zero emissions by 2030. Bain is also a member of the United Nations Global Compact, an initiative to implement sustainable and socially responsible practices into business operations.

Bain Social Impact includes formal, pro bono casework alongside a grassroots infrastructure that enables its employees to further enhance their personal impact—through volunteering, fundraising, and global externships–on causes that they are passionate about. The firm also maintains a close partnership with The Bridgespan Group, a leading non-profit consulting firm incubated by Bain in 2000.

In the News

October 2020

Bain & Co, Cepres take PE data transparency up a notch (WSJ)

Consulting firm Bain & Co. and data provider Cepres GmbH are collaborating on the creation of a data-analytics product tailored to dealmakers in private markets. DealEdge aims to support decision-making from the earliest stages of due diligence to the final steps of investing, drawing on Bain’s methodology and Cepres’s data.

August 2020

Bain & Company launches a Diversity, Equity & Inclusion council (

“Bain has made significant headway on its inclusivity plans. According to Bain’s Worldwide Managing Partner Manny Maceda, this is just the beginning. These appointments are an early step in what will be Bain's ongoing journey in pursuit of a more just and equitable world. We've spent the past few

months engaging in candid, and at times difficult, conversations with many of our employees and clients. And we've uncovered opportunities to raise the bar for our business, our clients and our communities.”

May 2020

What Would the Post-Covid-19 World Look Like? (Bloomberg broadcast)

Karen Harris, global head of macro research at Bain & Co., talks about the re-opening of various economies, markets and industries amid the coronavirus outbreak, and how the world would look after the crisis is over.

February 2020

“Keith Bevans, chief MBA recruiter at Bain & Company, tells you what it takes to be a management consultant” (BusinessBecause)

“Getting through the interview process can be like maneuvering white water rapids. Though Keith admits that the types of questions people are asked haven’t changed much. What has is what MBAs have to bring to the table. ”

February 2020

Bain integrates ESG and purpose in services with EcoVadis deal (Business Insider)

Bain & Company, Along With Private Equity Firm CVC, Finalize Terms Of Investment In EcoVadis To Deliver Cutting-Edge Environmental, Social, Governance Intelligence To Clients

December 2019

Bain & Co buys Pyxis, building out consumer- behavior capabilities (PE Hub)

“Private equity consulting at Bain has grown eightfold over the past 15 years and now represents about one quarter of the firm’s global business. Bain has completed or is in the process of completing eight investments over the past two years, including acquisitions or investments in two consulting firms, an advanced analytics provider, and a digital marketing agency, plus a number of strategic growth investments in other partners.”

Bain & Company Asia

China Central Place
No. 79 Jian'guo Road
Chaoyang District 100025
Phone: +1-617-572-2000

Firm Stats

Employer Type: Private
Worldwide Managing Partner: Manny Maceda
2020 Employees (All Locations): 12,000

Major Office Locations

Beijing, CN
53 offices in 34 countries

Affiliated Companies
Major Departments & Practices

  • Agile
  • Cost Transformation
  • Customer Experience
  • Learning & Development
  • Mergers & Acquisitions
  • Operations
  • Organization
  • Private Equity
  • Procurement
  • Sales & Marketing
  • Strategy
  • Sustainability & Responsibility
  • Transformation
  • Aerospace & Defense
  • Automotive & Mobility
  • Aviation
  • Consumer Products
  • Energy & Natural Resources
  • Financial Services
  • Forest Products
  • Paper & Packaging
  • Healthcare
  • Infrastructure & Construction
  • Machinery & Equipment
  • Media & Entertainment
  • Metals
  • Private Equity
  • Real Estate
  • Retail
  • Social & Public Sector
  • Technology
  • Telecommunications
  • Transportation