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Publicists have long been experts at influencing the public's perception of a business, organization, or individual. Using press releases, photographs, and other forms of media, publicists gain public recognition for their client. Publicists also take advantage of the popularity of the Internet by creating social media posts, video news releases, e-mail press releases, e-mail invitations, polls, and surveys. The popularity of publications and Web sites, social media platforms, reality television shows, talk shows, entertainment programs, and countless cable channels covering the entertainment, sports, business, and other industries have provided publicists a huge outlet for media coverage.