Publicists have long been experts at influencing the public's perception of a business, organization, or individual. Using press releases, photographs, and other forms of media, publicists gain public recognition for their client. Publicists also take advantage of the popularity of the Internet by creating social media posts, video news releases, e-mail press releases, e-mail invitations, polls, and surveys. The popularity of publications and Web sites, social media platforms, reality television shows, talk shows, entertainment programs, and countless cable channels covering the entertainment, sports, business, and other industries have provided publicists a huge outlet for media coverage.
- Actors
- Art Directors
- Audio Recording Engineers
- Broadcast Engineers
- Copywriters
- Corporate Community Relations Directors
- Demographers
- Disc Jockeys
- Foreign Correspondents
- Fund-Raisers
- Grant Coordinators and Writers
- Hedge Fund Investor Relations Specialists
- Market Research Analysts
- Marketing Consultants
- Media Planners and Buyers
- Media Relations Specialists
- News Anchors
- Online Reputation Managers
- Political Consultants
- Political Reporters
- Press Secretaries
- Public Opinion Researchers
- Public Relations Managers
- Public Relations Specialists
- Publicity Photographers
- Radio and Television Announcers
- Radio and Television Program Directors
- Radio Producers
- Reporters
- Social Media Influencers
- Social Media Workers
- Sports Broadcasters and Announcers
- Sports Publicists
- Talent Agents and Scouts
- Webmasters
- Writers