Simon-Kucher has worked with several unicorn companies, helping them to monetize innovations, accelerate growth, design loyalty programs and business models, and to package and price their offering—all to boost their top line.

In today’s digital age, there are tremendous opportunities to maximize growth. Simon-Kucher analyzes and implements solutions in all key phases of the sales funnel: from marketing to sales, from personalization to loyalty, from pricing to segmentation. The firm’s experienced digital consultants, industry experts, data scientists, and technology advisors use both data and qualitative insights as a starting point to work on any business challenge.

Company Culture

Simon-Kucher's core values are: creating a positive impact, fostering authentic relationships, unlocking the power of opportunity, and fostering an entrepreneurial spirit. This entrepreneurial spirit is ingrained across all levels of the organization. Every day, they are driving forward the firm’s economic success and future development.

Looking at the corporate strategy, Simon-Kucher embodies the same principles it advocates for clients, applying its growth-focused philosophy to its own business practices. Staying true to its growth principles, Simon-Kucher focuses on its specialized expertise, avoiding so-called “peanut butter spread” cost-cutting or restructuring that falls outside its core strengths. Simon-Kucher remains committed to growth, building existing client relationships, attracting new clients, expanding into new industries, and opening offices in emerging and developed markets, all the while focusing on what they do best: pricing, sales, and marketing strategies.