Public Relations

Most people aren’t aware of the work that public relations professionals do for their clients, because the end products aren’t always visible. Edward Bernays, considered the “father of spin” by many in the industry, attempted to explain the role of public relations in our society in his 1928 book Propaganda: “…it remains a fact that in almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons—a trifling fraction of our hundred and twenty million—who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind, who harness old social forces and contrive new ways to bind and guide the world. It is not usually realized how necessary these invisible governors are to the orderly functioning of our group life.”