Skip to Main Content

Public Relations

The Industry Today

The global public relations industry was valued at about $100.4 billion in 2022. The COVID-19 pandemic slowed down growth in 2020 and 2021, with many companies tightening their public relations services budgets. The public relations industry is currently recovering, although growth is slower now than in the years leading up to the pandemic. As reported by IBISWorld, the market size of global public relations agencies grew at a compound annual rate of only .3 percent from 2018 to 2023. Public relations services continue to be needed, however, and PR specialists are highly sought after. "The booming popularity of social media, digital advertising, and the emergence of digital analytics has made public relations agencies more important in recent years."

Join Vault Gold to unlock this premium content

Structure - Outlook - Resources & Associations and more

Are you a student? You may have FREE access.

Vault partners with thousands of colleges, universities and academic institutions to provide students with FREE access to our premium content. To determine if your school is a partner, please enter your school email address below.