Color Analysts

In their book, Color Me Beautiful's Looking Your Best, Mary Spillane and Christine Sherlock cite a study by Albert Mehrabian. He found that the impression we make on others is made up of 55 percent appearance and behavior, 38 percent speech, and only 7 percent the content of what we say. These figures clearly show the importance of presenting yourself well in business, social, and other settings.

In 1980, with the publication of Carole Jackson's book, Color Me Beautiful, many people, especially women, began to think of what they purchased and wore in a different way. No longer willing to accept whatever fashion decreed, they wanted colors and styles that enhanced their individual appearance. By the time more than 20 million people had read this New York Times bestseller, clothing manufacturers, cosmetic companies, and retailers felt the impact of the new consumer demand. Men, especially those in executive and sales positions, have realized the role that colors and styles play in sending a positive message to others.

Color Designers International was formed in 1984 by the merger of two groups, the International Society of Color Consultants and the Association of International Color Consultants. The Association of Image Consultants International also has many color analysts among its membership.