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Nursery Owners and Managers

Outlook

Employment of farmers, ranchers, and other agricultural managers, including nursery owners and managers, is projected to decline through 2033, according to the Bureau of Labor Statistics.

The retail field is extremely competitive, and many businesses fail each year. The most common reason for failure is poor management. Thus, people with some managerial experience or training will likely have the best chance at running or owning a successful nursery. Owners and managers who provide personalized service, quality products, and who meet consumer demand will do well in this field. Also, nursery owners and managers who are innovative in creating new ways to attract and maintain customers will continue to have opportunities to grow their business.

In a 2024 report, Garden Center magazine revealed that high labor costs (53%), the economy (45%), inflation (40%), and staffing (36%) were among the greatest challenges faced by businesses in this industry during the mid-2020s, according to a survey of garden center owners.