The economy plays a big role in the advertising industry. When the economy is strong, companies have larger budgets for advertising, whereas during a weak economy, businesses scale back on their advertising efforts and advertising agencies in turn may reduce their staff and institute hiring freezes. The economy has been strengthening somewhat in the years since the recession in the late 2000s, and many reports indicate that the advertising industry has shown some growth in recent years, particularly in the digital advertising sector.
Structure - Outlook - Resources & Associations and more
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- Advertising Account Executives
- Advertising Managers
- Advertising Workers
- Art Directors
- Business Managers
- Copywriters
- Demographers
- Desktop Publishing Specialists
- Digital Advertising Workers
- Digital Designers
- Fashion Photographers
- Food Photographers
- Graphic Designers
- Growth Hackers
- Illustrators
- Internet Marketing and Advertising Consultants
- Market Research Analysts
- Marketing Consultants
- Marketing Managers
- Media Planners and Buyers
- Media Relations Specialists
- Public Opinion Researchers
- Search Engine Optimization Specialists
- Social Media Influencers
- Songwriters
- Statisticians
- Telemarketers
