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The advertising industry’s primary focus is to create, revamp, and promote brands, with an aim toward increasing product sales, improving clients' revenue, and also enhancing the perception customers have of companies and their brands. David Ogilvy, who helped build brands such as Dove, Maxwell House, and IBM, defined a brand as “the intangible sum of a product’s attributes: its name, packaging and price, its history, its reputation, and the way it’s advertised.”

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