The advertising industry’s primary focus is to create, revamp, and promote brands, with an aim toward increasing product sales, improving clients' revenue, and also enhancing the perception customers have of companies and their brands. David Ogilvy, who helped build brands such as Dove, Maxwell House, and IBM, defined a brand as “the intangible sum of a product’s attributes: its name, packaging and price, its history, its reputation, and the way it’s advertised.”
Structure - Outlook - Resources & Associations and more
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- Advertising Account Executives
- Advertising Managers
- Advertising Workers
- Art Directors
- Business Managers
- Copywriters
- Demographers
- Desktop Publishing Specialists
- Digital Advertising Workers
- Digital Designers
- Fashion Photographers
- Food Photographers
- Graphic Designers
- Growth Hackers
- Illustrators
- Internet Marketing and Advertising Consultants
- Market Research Analysts
- Marketing Consultants
- Marketing Managers
- Media Planners and Buyers
- Media Relations Specialists
- Public Opinion Researchers
- Search Engine Optimization Specialists
- Social Media Influencers
- Songwriters
- Statisticians
- Telemarketers