What had been merely a $27.5 billion industry (in terms of total dollars spent on advertising) more than 35 years ago has grown to reach nearly $800 billion today (total global advertising spending projected for 2024), according to the research group Statista. In 1975, advertising dollars were spent in newspapers, magazines, business publications, medical journals, and telephone directories, on billboards and buses, the radio, network television, and cable. In 1998, online advertising catapulted total ad spending to more than $180 billion.
Structure - Outlook - Resources & Associations and more
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- Advertising Account Executives
- Advertising Managers
- Advertising Workers
- Art Directors
- Business Managers
- Copywriters
- Demographers
- Desktop Publishing Specialists
- Digital Advertising Workers
- Digital Designers
- Fashion Photographers
- Food Photographers
- Graphic Designers
- Growth Hackers
- Illustrators
- Internet Marketing and Advertising Consultants
- Market Research Analysts
- Marketing Consultants
- Marketing Managers
- Media Planners and Buyers
- Media Relations Specialists
- Public Opinion Researchers
- Search Engine Optimization Specialists
- Social Media Influencers
- Songwriters
- Statisticians
- Telemarketers