Skip to Main Content
The Industry Today

What had been merely a $27.5 billion industry (in terms of total dollars spent on advertising) more than 35 years ago has grown to reach nearly $800 billion today (total global advertising spending projected for 2024), according to the research group Statista. In 1975, advertising dollars were spent in newspapers, magazines, business publications, medical journals, and telephone directories, on billboards and buses, the radio, network television, and cable. In 1998, online advertising catapulted total ad spending to more than $180 billion.

Join Vault Gold to unlock this premium content

Structure - Outlook - Resources & Associations and more

Are you a student? You may have FREE access.

Vault partners with thousands of colleges, universities and academic institutions to provide students with FREE access to our premium content. To determine if your school is a partner, please enter your school email address below.