Advertising Account Executives

Since practical experience and a broad base of knowledge are often required of advertising account executives, many employees work their way up through the company, from assistant to account executive to account manager and finally to department head. In smaller agencies, where promotions depend on experience and leadership, advancement may occur slowly. In larger firms, management training programs are often required for advancement. Continuing education is occasionally offered to account executives in these firms, often through local colleges or special seminars provided by professional societies.

Advertising executives have several possible career paths. They may manage one or more accounts as account supervisors or become advertising managers for former clients. Many account executives also choose to start their agencies.