The career path in an advertising agency generally leads from trainee to skilled worker to division head and then to department head. It may also take employees from department to department, allowing them to gain more responsibility with each move. Opportunities abound for those with talent, leadership capability, and ambition.
Management positions require experience in all aspects of advertising, including agency work, communication with advertisers, and knowledge of various advertising media. Copywriters, account executives, and other advertising agency workers who demonstrate outstanding ability to deal with clients and supervise coworkers usually have a good chance of advancing to management positions. Other workers, however, prefer to acquire specialized skills. For them, advancement may mean more responsibility, the opportunity to perform more specialized tasks, and increased pay.
Advertising workers at various department stores, mail-order houses, and other large firms that have their own advertising departments can also earn promotions. Advancement in any phase of advertising work is usually dependent on the employee's experience, training, and demonstrated skills.
Some qualified copywriters, artists, and account executives establish their own agencies or become marketing consultants. For these entrepreneurs, advancement may take the form of an increasing number of accounts and/or more prestigious clients.
- Advertising Account Executives
- Advertising Managers
- Art Directors
- Business Managers
- Copywriters
- Demographers
- Desktop Publishing Specialists
- Digital Advertising Workers
- Digital Designers
- Digital Marketing Workers
- Fashion Photographers
- Food Photographers
- Graphic Designers
- Growth Hackers
- Illustrators
- Internet Marketing and Advertising Consultants
- Market Research Analysts
- Marketing Consultants
- Marketing Managers
- Media Planners and Buyers
- Media Relations Specialists
- Public Opinion Researchers
- Search Engine Optimization Specialists
- Social Media Influencers
- Songwriters
- Statisticians
- Telemarketers