Advertising Workers

Work experience in graphic design, writing, and social media will be useful for aspiring advertising workers.

In addition to the variety of educational and work experiences necessary for those aspiring to advertising careers, many personal characteristics are also important. Although you will perform many tasks of your job independently as an advertising worker, you will also interact with others as part of a team. In addition to working with other staff members, you may be responsible for initiating and maintaining client contact. You must therefore be able to get along well with people and communicate clearly.

Advertising is not a job that involves routine, and you must be able to meet and adjust to the challenges presented by each new client and product or service. The ability to think clearly and logically is important, because common sense approaches rather than gimmicks persuade people that something is worth buying. You must also be creative, flexible, and imaginative in order to anticipate consumer demand and trends, to develop effective concepts, and to sell the ideas, products, and services of your clients.

Finally, with technology evolving at breakneck speed, it's vital that you keep pace with technological advances and trends. In addition to being able to work with the most current software and hardware, you should be familiar with the Web, as well as with other emerging technologies that impact the industry and will continue to do so.