Farmers' Market Managers/Promoters

High School

If you are interested in this work, a well-rounded high school education should include courses in business, math, earth science, advertising, marketing, English, and computer science. Take classes in agriculture and ecology if your school offers them. Knowledge of another language can be beneficial in communicating with customers, employees, and farmers from other countries, so be sure to take foreign language classes as well.

Postsecondary Training

Some farmers' markets may require managers to have an undergraduate degree, while others may prefer prior work experience at a farmers' market. Course work in business, marketing, advertising, agriculture, social sciences, environmental studies, communications, and English are beneficial.

Certification

Many colleges and universities offer certificate programs in agricultural, production, marketing, business management, and related fields. Programs typically last six months to a year and are available in online, in-person, and hybrid formats. Contact schools in your area for information about available programs.

Other Education or Training

The Farmers Market Coalition offers professional development seminars on topics such as food safety, marketing, and financial issues. NAFDMA (formerly known as the North American Farmers’ Direct Marketing Association) provides workshops and seminars at its annual conference. Contact these organizations for more information.