Music producers advance as they continually produce projects that are successful, if not commercially, then to the satisfaction of the musicians and record label. There is no limit to where a successful music producer may go. Music producers already have a high degree of responsibility with a record label, as their work is directly reflected in the sales and profits of a recording. Producers who consistently produce profit-making hits will constantly be in high demand and will have the luxury of choosing labels and artists. Independent producers are already their own bosses, but if they are exceptionally good, record companies may want to put them under contract. Similarly, producers with record companies may see a brighter future as independent producers.
Within a major record label, producers could become heads of any of several departments, but they are most directly in line for the directorship or vice presidency of the A&R department. Depending on their talents and career goals, producers might also move into sales, publicity and public relations, advertising, marketing, or promotion. Some producers, whose sound or style is particularly sought after, may go on to start their own recording studios.
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