Advancement opportunities for both instructors and coaches depend on the individual's skills, willingness to learn, and work ethic. A sports instructor’s success can be measured by their students’ caliber of play and the number of students they instruct. Successful instructors may become well known enough to open their own schools or camps, write articles and books, or produce how-to videos.
Some would argue that a high percentage of wins is the only criteria for success for professional coaches. However, coaches in the scholastic ranks have other responsibilities and other factors that measure success; for example, high school and college coaches must make sure their players are getting good grades. All coaches must try to produce a team that competes in a sportsmanlike fashion regardless of whether they win or lose.
Successful coaches are often hired by larger schools. High school coaches may advance to become college coaches, and the most successful college coaches often are given the opportunity to coach professional teams. Former players sometimes land assistant or head coaching positions. Some coaches advance by becoming athletic directors.
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