Publicity Photographers

Employers

About 50,620 photographers work in the United States, about 64 percent of whom are self-employed. Most jobs for photographers are provided by photographic or commercial art studios; other employers include public relations and advertising firms, newspapers and magazines, radio and TV broadcasting, film companies, government agencies, and manufacturing firms. Colleges, universities, and other educational institutions employ photographers to prepare promotional and educational materials.

Starting Out

Some photographers enter the field as apprentices, trainees, or assistants. Trainees may work in a darkroom, camera shop, or developing laboratory. They may move lights and arrange backgrounds for a publicity photographer. Assistants spend many months learning this kind of work before they move into a job behind a camera.

Many large cities offer schools of photography, which may be a good way to start in the field. Beginning photographers may work for a public relations firm, newspapers, or magazine in their area. Other photographers choose to go into business for themselves as soon as they have finished their formal education. Setting up a studio may not require a large capital outlay, but beginners may find that success does not come easily.