Publicity Photographers

The best way to obtain experience in the field is to work as an assistant to a publicity photographer. Contact photographers in your area to inquire about opportunities.

You should possess manual dexterity, good eyesight and color vision, and artistic ability to succeed in this line of work. You need an eye for form and line, an appreciation of light and shadow, and the ability to use imaginative and creative approaches to photographs or film, especially in commercial work. In addition, you should be patient and accurate and enjoy working with detail.

Self-employed (or freelance) photographers need good business skills. They must be able to manage their own studios, including hiring and managing assistants and other employees, keeping records, and maintaining photographic and business files. Marketing and sales skills are also important to a successful freelance photography business.