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Publicity Photographers

Outlook

Publicity photographers are expected to have average employment growth of 4 percent through 2033, according to the Occupational Outlook Handbook. Self-employed photographers will have steady job growth as the demand for portraits will continue. The need for new images in business, education, communication, marketing, and research will also continue in the years to come. Photography is a highly competitive field. While the Internet has enabled professional photographers to market their services to a wider audience, digital photography has intensified the competition. More people have access to digital photography equipment and are able to take and store pictures, reducing the barrier of entry into this profession. Now more than ever, there are far more photographers than positions available (especially in large, metropolitan areas). Only those who are extremely talented and highly skilled can support themselves as self-employed photographers. Many photographers take pictures as a sideline while working another job.