Green Marketers

High School

Green marketers have various educational backgrounds. Classes that provide a good foundation for this work include English, communications, earth science, business, mathematics, marketing, advertising, and speech. Computer classes are also helpful as much of the work entails writing and creating presentations and reports.

Postsecondary Training

Most green marketers have a bachelor's degree in marketing, advertising, or business administration. It is also not uncommon for marketers to have degrees in English, journalism, speech communications, or economics. Degree programs usually include classes in psychology, sociology, business, economics, and Internet marketing. Most marketing managers have a master's degree.

Other Education or Training

Green marketers continue their education throughout their careers. The field is constantly changing, with new technologies and business practices and standards being introduced. They keep up with these developments and trends by taking classes through professional associations. For example, the American Association of Advertising Agencies offers executive workshops, professional development seminars, and webinars on account management, presentation skills, strategic planning, new technologies, and other critical skills.

Other organizations that offer seminars, webinars, and training include the American Marketing Association, Association of National Advertisers, Interactive Advertising Bureau, and the Internet Marketing Association. Contact these organizations for more information.