Telemarketers

Certification or Licensing

There are no certification or licensing requirements for telemarketers, but some states have guidelines or legislation to regulate the activities of telemarketers. In California, for example, certain types of telemarketing agencies must register each year with the state, although most business-to-business telemarketing is exempt because sales are usually not the main goal of such calls.

Telemarketers covered by the National Do Not Call Registry are required to access the registry every 31 days to obtain updates to the list, and then are required to remove those phone numbers from their call lists.

ICMI offers the artificial intelligence in the contact center certification credential to applicants who complete coursework and pass an examination. According to the organization's Web site, the certification program "prepares students to understand the integration of AI tools, automation, and machine learning to elevate service delivery, streamline workflows, and enhance the customer experience." Visit https://www.icmi.com/training/courses/artificial-intelligence-in-the-contact-center for more information.